About Us

Crystal Flash moves fuels to homes, businesses, fleets, and farms.

We deliver propane, premium diesel, lubricants, and other fuel products.
But our products don’t define us as much as our service does.

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Who We Are

We are a company that gets it done. No matter what we haul or where you are in the Great Lakes region, Crystal Flash is ready and steady to safely go the extra mile for you. As a 100% employee-owned company, we take pride in treating our customers like family, the way we like to be treated.

In Business Since 1932

220 Trucks On The Road

300+ Employee Owners

120+ Local Events Supported Annually

Our Culture and Values

Integrity in Everything We Do

Safety for People & the Environment

Professional, Caring Customer Service

Open Communication, Teamwork, and Diversity

Pride in Crystal Flash

True to our values since 1932

What We Believe In

Our Mission

Fueling the success of our customers, communities and teammates.

 

Our Vision

As a 100% employee-owned company, Crystal Flash will be THE choice for customers, communities and teammates.

 

We have offices located throughout Michigan. We are active in the communities where we live and work and are proud to give back through several areas of philanthropic support. You might see us at the county fair or fundraiser events. As a local business and neighbor, we love to connect with our customers.

Our Purpose

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Crystal Flash: A Century of Fueling the Midwest

1932: Humble Beginnings

The story of Crystal Flash begins in 1932, when John E. Fehsenfeld started a small fuel delivery company in Indianapolis, Indiana. Armed with a single old truck and a rented storage facility, Fehsenfeld laid the foundation for what would become a major fuel provider in the Midwest.

1936: A Move to Grand Rapids

In 1936, Fehsenfeld's son, Frank, moved the business to Grand Rapids, Michigan, where he expanded its services to include wholesale petroleum distribution. This marked a significant step in Crystal Flash's growth and diversification.

1938: Entering the Retail Market

Just two years later, in 1938, Fehsenfeld and his brother, Jack Jr., ventured into the retail fuel market with a small filling station in Ionia, Michigan. This move would eventually lead to a network of gas stations across the region.

1940: Home Heating Services

Crystal Flash's commitment to serving its customers extended beyond transportation fuels. In 1940, the company entered the home heating business, offering heating oil to residents in the area. This new service line would prove to be a valuable addition to Crystal Flash's portfolio.

A Century of Growth and Innovation

Over the next several decades, Crystal Flash continued to grow and evolve. The company expanded its operations, diversified its product offerings, and adapted to changing market conditions. Key milestones in its history include:

  • 1975: Introduction of self-serve gasoline
  • 1982: Establishment of a used oil collection department
  • 1988: Entry into the propane business
  • 1989: Expansion into commercial fleet fueling
  • 2002: Sale of retail gas stations
  • 2010: Recognition as "Carrier of the Year" for safety performance
  • 2016: Transition to an employee-owned company

Today, Crystal Flash remains a leading fuel provider in the Midwest, serving customers across Michigan and several areas of Indiana, Illinois, and Ohio. The company's commitment to quality, reliability, and customer satisfaction has helped it build a strong reputation and a loyal customer base. As Crystal Flash approaches its 100th anniversary, it looks forward to continuing its legacy of fueling the region for many years to come.

Opportunities With Crystal Flash

Looking to Sell Your Business?

You want your employees taken care of. You want your customers taken care of. You want your legacy, and your family’s legacy maintained. You also want fair value when selling your business. Crystal Flash has experience helping sellers answer these questions.

Acquisitions

Are You Interested in Joining Our Team?

Working at Crystal Flash offers a unique blend of career opportunities and community involvement.

As a 100% employee-owned company, you have a direct impact and stake in the company's success.

Join Our Team

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