Crystal Flash Named One of West Michigan’s 2025 Best and Brightest Companies to Work For®

Crystal Flash, Inc. is proud to announce it has been recognized as one of West Michigan’s Best and Brightest Companies to Work For® by the National Association for Business Resources (NABR). This prestigious award identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment.

The Best and Brightest Companies to Work For® program conducts a comprehensive assessment of participating companies, evaluating them based on key measures in various categories, including Employee Enrichment, Engagement, and Retention; Employee Education and Development; Employee Achievement and Recognition; Communication and Shared Vision; Community Initiatives and Corporate Responsibility; and Leadership, Strategy, and Company Performance.

"We are incredibly honored to be named one of West Michigan's Best and Brightest Companies to Work For®," said Amber Robke, Director of Human Resources at Crystal Flash. "This award is a testament to the hard work and dedication of our entire team of employee owners, who consistently strive to create a supportive and engaging culture where everyone can thrive."

Beyond its commitment to its employees, Crystal Flash is deeply rooted in the communities it serves. Giving back is an integral part of the company's values, with the team actively supporting over 125 local events, organizations, and community fairs annually. Their philanthropic efforts focus on promoting and supporting the health and well-being of families across their service footprint through three key areas: Agriculture & Rural Life Advancement, Veterans Assistance, and Cancer Research & Assistance.

"At Crystal Flash, we believe in creating a workplace where our team feels valued, supported, and empowered," added Robke. "Being recognized as a Best and Brightest Company reinforces our commitment to these principles and inspires us to continue building an exceptional workplace."

About Crystal Flash: Based in Grand Rapids, Michigan, Crystal Flash, Inc. is a 100% employee-owned fuel distribution company serving residential, commercial, and agricultural customers across Michigan and other Midwestern states. Established in 1932, Crystal Flash specializes in the sale and distribution of propane, fuels, and lubricants. The company currently has more than 300 employee owners. Learn more about careers at Crystal Flash at crystalflash.com/careers.

About the Best and Brightest Companies to Work For® Program: The National Association for Business Resources offers an array of recognition programs that celebrate excellence in various aspects of business, including workplace culture, wellness initiatives, and leadership.